Summer time at Macy's

Summer time at Juicy Couture

Juicy Couture - NYC - May 2011

Summer time at Tommy Hilfiger

It's also Summer time for the Tommy Hilfiger mannequins!

Tommy Hilfiger - NYC - May 2011

Summer time at UGC NYC

Walking on the New York streets, I realized it was Summer time in many windows. This UGG display surprised me because I didn't know we could wear fur flip flops at that time. For UGG fans, for sure!

UGG - NYC - May 2011

Louis Vuitton NYC

Louis Vuitton - NYC - May 2011

Moschino NYC

Moschino - NYC - May 2011

Paul Smith NYC

Prada flagship NYC

Welcome to the Prada flagship in Soho! First of all, I was surprised by this enormous luggage...amazing!

The store main design component is this wooden curve that connects the two floors...amazing!

And, ....amazing hats on the mannequins...

And, ...amazing colorful shoes...

Finally, here is the famous the main wall that changes every season. It's almost time for Winter!

The store, designed by Rem Koolhaas, was opened in December 2001. Every time I go there, the flagship looks like a museum to me.

Prada - NYC Soho - May 2011

Hugo Boss NYC

This week, let's discover the European brand windows in NYC.

So, let's start with the famous Hugo Boss. First, here is the Soho display: very sober and strict with just a red background.

Then, let's have a look at the Meatpacking District store....An amazing volume and a peculiar decoration that remind me of the Hermès flagship in Paris St Germain.

Finally, on the other side, here is the last window with a wonderful message: ''I see beautiful things around you'' I love it. Do we need Hugo Boss clothes to see beautiful things around? May be!

Tomorrow, we will go on our tour with a famous Italian flagship in Soho.

Hugo Boss - NYC - May 2011

Marc Jacobs NYC

Marc Jacobs windows often have a message ... Today, it's about Marriage Equality.

And, the second window invites us to a fabulous wedding. It's amazing how I felt... as if I were in the middle of a wedding ceremony. Thanks to Marc Jacobs !

Marc Jacobs NYC - May 2011

Kiki de Montparnasse NYC

Kiki de Montparnasse NYC - May 2011

Kate Spade NYC

Kate Spade NYC - May 2011

J Crew NYC

J Crew - NYC - May 2011

Welcome to Ralph Lauren Soho

Let's go back to NYC, after a short break in Madrid! Welcome to the Soho Ralph Lauren store...

On one side of the facade, everything was white and gold.

Vintage and white decoration to display the clothes...the Summer spirit of Ralph Lauren was there.

The volume of each space was perfectly used. Some mannequins were high situated, others were standing and others were sitting down.

The same Summer white relaxed spirit was created inside. Every space matches so well!

On the other side of the facade, the windows paid a tribute to man clothes. Many accessories were brought here to display the clothes in a different atmosphere.

Even the bags are on the air! They can't be missed! I really felt the Ralph Lauren atmosphere while I was shooting at these windows in Soho. Unfortunately, I never fell the same spirit when I catch the Ralph Lauren windows in Paris.

Ralph Lauren - Soho NYC - May 2011

Jornadas sobre blogs de moda

I'm just back from an amazing meeting in Madrid. Thanks to Patricia and Maria to call the fashion communication people together. Hope you read Spanish! Enjoy!

Tiffany NYC

Amazing windows at Tiffany NYC! They are my favorite displays. How could they imagine to mix cheap daily material and diamond engagement rings? A drawing on a post it...

A quick note on a post it with a key...

A card and a another note on a post it...

A telegram....And, finally, the current means of communication: text messages on an IPhone! I'm amazed!

Tiffany & Co NYC - May 2011